Skills & Experience
Ryan Pharo Pharmaceutical Copywriter // Home / Skills & Experience
Stuff I've Done in Pharmaceutical Advertising
and What I Can Offer You
COPYWRITING
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✓ Sales, sales training, and sales incentive materials
✓ New business and RFPs
✓ Storyboards and videos
✓ HCP, consumer, and payer audiences
MANAGEMENT
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✓ Management, supervision, and mentoring
THERAPEUTIC CATEGORIES
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✓ Oncology (biosimilars, CAR-T, hematologic malignancies, supportive care)
✓ Virology
✓ CNS/Neurology
✓ Ophthalmology
✓ Hematology
✓ Women's Health
CREATIVE CONCEPTING
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✓ Development, presentation, testing
DIGITAL
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✓ Web
✓ Banners and rich media
✓ CRM
✓ Social media / content calendars
✓ SEO
✓ Accessibility
✓ DSA/Veeva platform
STRATEGY
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✓ Positioning
✓ Message architecture and platform development
✓ Ad boards and market research
BRANDING & EXPERIENCES
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✓ Brand, corporate, and DSA/unbranded launches
✓ Manifesto writing
✓ Storytelling
✓ HCP and consumer conferences
✓ Prototyping and modeling
BRANDS INCLUDE:
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Legend Biotech (corporate), SK life science (corporate), Herzuma, Truxima, Bendeka, Granix, Trisenox, Synribo, Complera, Truvada, Qudexy XR, Eylea, GammaGard, NovoSeven
AGENCIES:
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Navicor (GSW), Cline, Davis, and Mann (CDM) - Princeton (Omnicom), H4B Catapult (Havas), Compass Healthcare Marketing, Core-Create, HealthSTAR Communications
CLIENTS SERVED:
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Legend Biotech, Teva & Teva Biosimilars, Gilead, Novo Nordisk, SK life science, Sun Pharmaceuticals, Novartis, Bayer, Shire, MedImmune, Baxter, Upsher-Smith, Vanda, Edimer, Sarepta, Raptor, Pfizer, Merck